Getting MCF Conversions path data from Google Bigquery -


i using google bigquery extract data on conversion paths google analytics (ga).

when analyze these conversion paths exported dataset, last-click conversions match acquisition report in ga, not multi channel funnel (mcf) data. apparently bigquery doesn't export raw data, transforms deleting last direct clicks. described here: https://support.google.com/analytics/answer/1319312?hl=en.

is possible bigquery data correspond multi channel funnel (mcf) conversion path data? undo deletion of last non-direct click , proper 'raw' user level data?

all of trafficsource fields in bigquery export google analytics use campaign attribution described in this processing flow, overwrite direct traffic recent campaign (if there 1 , within specified timeout), mentioned.

if using universal analytics, can adjust campaign timeout shorter 6 month default. example, if set campaign timeout 1 day, direct visits come in @ least 1 day after visit campaign attributed direct instead of previous campaign. can done classic analytics using _setcampaigncookietimeout. technique affect data collection time implemented going forward.


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